It's All About Executives

IAEE has put together another great lineup of executive education during the 2016 Expo! Expo! in Anaheim. The sessions below require a separate registration and you will need to register for the annual meeting prior to signing up for one of these sessions below.

Tuesday, 6 December

IAEE & SISO Joint Session and Luncheon

11:10 AM – 12:45 PM (1110 - 1245)

Each year during IAEE’s Expo! Expo! the Society of Independent Show Organizers (SISO) and IAEE produce a joint program intended for an audience of association and independent senior management.  Traditionally the event serves as a platform for candid, innovative and “no holds barred” exploration of the key issues before the exhibitions and event's industry.

This year is no exception.  A panel of various experts led by moderator Megan Tanel, CEM, will discuss post election and how it may affect the industry and discuss their predictions for the future.

A distinctive feature of the event has always been the interaction between members of the audience and the presenters of content. We intend to continue that tradition this year and will allocate as much time to questions and comments from the audience as will be provided for prepared remarks from the panel.

Moderated by:

  • Megan Tanel, CEM, Senior Vice President, Association of Equipment Manufacturers

Session sponsored by Taiwan External Trade Development Council (TAITRA)

IAEE member organizers or SISO members who are registered for the full conference and qualify must select the session during the registration process.  Should you have any questions, please contact Anna Osnower at

Conquering Raiders of the Lost Spark:  Managing Time, Relationship, Career & Life – on Purpose

11:00 AM - 12:00 PM (1100 - 1200)

Do you often wonder “how did I end up here?” or “how can I get out of this?” Is multi-tasking and busyness scrambling your priorities and causing you to feel off balance? You may be burning out your special fire to advance you, your team and organization towards greatness. We need to make mid-course corrections to manage the multiple demands being placed in all areas of life – work, home, community. This program offers essential skills to maintain your balance in life and steps to take to re-ignite your focus, courage, goals, passion and purpose.

Learning Objectives:

  • Discover the secrets of resetting your priorities
  • Evaluate and manage balance in the major areas of your life
  • Employ ways to live with more focus and significance


  • Connie Merritt, RN, BSN, PHN, President, Founder, Connie Merritt Productions, San Clemente, California

Mastering Intentional Communication – Creating Synergistic Relationships

11:00 AM - 12:00 PM (1100 - 1200)

With more messages than ever before flying at us from all directions, being a good communicator isn’t good enough these days. The gap between being a good communicator and being a great communicator can be huge.

Business and personal success requires the establishment of effective personal relationships. Effective relationships require trust. And, a key ingredient in establishing and maintaining trust is effective communication.

The biggest miscommunication is to assume communication has taken place. Communication, the human connection, is the key to business, personal, and career success. Effective communication can make good relationships great and great relationships extraordinary.

Learning Objectives:

  • Attendees will develop the use of words, phrasing, body language, facial expressions, and listening skills
  • Participants will learn the skill dealing with negative people, resistance and criticism
  • Those attending will learn the secret of asking Motivation Questions and the skill of Motivational Listening


  • Steve A. Klein, CEO, Professional Development Center, Richardson, Texas

Session room sponsored by Synchronicities

Campfire: Dealing with Difficult People & Sticky Situations for Today's Business Professiona

4:35 PM – 4:50 PM (1635 - 1650)

Dealing with difficult people can feel like a full time job sometimes. They can slow you down, upset your equilibrium – and drain your energy. While there is no single approach that will be successful with every quirky personality – you can counter some of the most common, troublesome behavior. Learn time-tested ways to manage those difficult people like complainers, bullies, grumps and curmudgeons.

Learning Objectives:

  • Apply one powerful key for resolving conflict
  • Distinguish personal alternatives for handling your most difficult person
  • Describe your personal strengths for leadership


  • Connie Merritt, RN, BSN, PHN, President, Founder, Connie Merritt Productions, San Clemente, California

Wednesday, 7 December

IAEE Executive Breakfast

7:30 AM – 9:30 AM (0730 - 0930)

IAEE’s Annual Executive Breakfast Program held during the IAEE Expo! Expo! Annual Meeting and Exhibition is designed for those who hold a VP title or higher or are MATSO members with a Director title or higher.  

This session has been designed by the Executive Level Education Task Force. Three TED type talks from three radically different speakers will give attendees a holistic view of the future. Topics include an overview of the business landscape and post-election views of the economy; blending data and marketing; and how to create an entrepreneurial spirit to “think outside the box”. The session will end with a panel discussion tying the topics together for a holistic view of the future and how to navigate changes ahead.


  • Marci Rossell, Former Chief Economist for CNBC and Financial Journalist
  • Allen Gannett, CEO of TrackMaven
  • Dr. Ivan Joseph, Director of Athletics at Ryerson University in Toronto, Ontario

This session is brought to you by Synchronicities

To register for the session, you must be registered as a full expo attendee and select the session when provided with the learning choices.  If you have any questions, please send an email to Marsha Flanagan, VP of Learning Experiences, IAEE at or 972.687.9218.

Campfire: Power of Influence and Persuasion

12:35 PM – 12:50 PM (1235 - 1250)

This 15-minute campfire session will be led by Dr. Sam Potolicchio, Director of Global and Custom Education, McCourt School of Public Policy, Georgetown University and informally discuss topics such as influence, persuasion and how to lead in a complex world.


  • Sam Potolicchio, Director of Global and Custom Education, McCourt School of Public Policy, Georgetown University, Bethesda

Thursday, 8 December

The MATSO track, exclusive for MATSO organizers, will be held on Thursday, 8 December.  

8:30 AM – 9:30 AM:  MATSO Deep Dive Session with Allen Gannett, CEO of TrackMaven
9:45 AM – 10:45 AM:  MATSO Deep Dive Session with Denzil Rankine, Founder and Chief Executive, AMR International Limited
11:00 AM – 11:30 AM:  City Working Group Discussions: Las Vegas
11:30 AM – 12:00 PM:  City Working Group Discussions:  Chicago
12:15 PM – 1:45 PM:  IAEE Annual Networking Luncheon and Awards Presentation – special seating available for the MATSO community (RSVP required for seating)
2:00 PM – 2:30 PM:  City Working Group Discussions: Orlando
2:30 PM – 3:00 PM:  City Working Group Discussions:  New York
3:15 PM – 3:45 PM:  City Working Group Discussion: Anaheim

*MATSO City Working Groups were created for members to share and discuss first-hand knowledge on how MATSO shows interface with specific tier one cities. MATSO City Working Group topics include, but are not limited to: expansions/renovations, challenges and opportunities related to labor, food and beverage, technology, marketing support from the city, hotel development, airlift, occupancy rates, as well as security concerns and challenges. 

6 Essential Assets That Are Required for a Volatile, Uncertain, Ambiguous and Complex World

8:30 AM – 9:30 AM (0830 - 0930)

What skills do you need to become an effective communicator in an increasingly global world? How can you prepare for global leadership opportunities and stand out from the competition? This interactive session will focus on improving the 6 essential assets that are required for a volatile, uncertain, ambiguous and complex world. The lecture will feature critical thinking tests, real-time analysis of speeches and events, and secret tips to make yourself more confident and charismatic.

Learning Objectives:

  • Acquire Secrets of Charisma and Public Speaking
  • Learn how to give Persuasive Presentations
  • Think strategically and creatively in stressful situations


  • Sam Potolicchio, Director of Global and Custom Education, McCourt School of Public Policy, Georgetown University, Bethesda, MD

Session room sponsored by: Synchronicities

The Second Phase of Your Career That No One Knows About

9:45 AM - 10:45 AM (0945 - 1045)

The second phase of your career requires taking a look at what you can do to prepare yourself for more rewarding work, either at your current company or with a new employer… or in an entirely different job altogether. This session will guide attendees of all career levels into understanding what it means to "arrive" at this second level, and how to transform this moment into a meaningful and purposeful second life of your career. Participants in this session will learn how to take their expertise and start actively shaping their career for years to come.

Learning Objectives:

  • Discover and define the moment of when you are arrive at the second phase of your career - what does it look like and how does it feel?
  • Transform the awareness you have of this new level of your career into meaningful and purposeful work
  • Understand how you can help shape the world and careers of others around you using your new-found perspective; indirectly, how you can solidify your leadership position


  • Dawn Rasmussen, CMP, President, Pathfinder Writing and Career Services, Portland, Oregon

Session room sponsored by Synchronicities


Expo! Expo! Trade Show Hours
Anaheim Convention Center

Tuesday, 6 December 2:30 pm - 5:00 pm
Wednesday, 7 December 11:00 am - 4:00 pm