It's all about


Be a part of this grand prize game on the show floor and instantly attract attendees to your booth!

Exploring the PATH_TO_INNOVATION at Expo! Expo! 2017 is the best way for attendees to discover some of the newest and most advanced products and services relevant to today’s exhibitions and events industry. Intended to serve as a platform for all products, services and solutions at the forefront of innovation within the events industry, the PATH_TO_INNOVATION is open to all Expo! Expo! exhibitors to enter IF their product or service meets at least TWO of the following criteria:

  • Will be NEWLY launched at Expo! Expo! 2017 OR was released to the industry within the last 12 months
  • Consider to be technologically-advanced OR focused on solving emerging tech-related industry issues
  • Meets a new or increasingly relevant need within the exhibitions and events industry
  • Has experienced rapid growth in sales over the last 24 months due to exceptional industry attention

With only 12 participating Exhibitor ‘targets’ on the PATH, exhibitors will ultimately benefit from the increased booth traffic with this program’s call to action. Participating exhibitors will be promoted prior to the show and during the event via video, website, mobile app and onsite signage. If you want to stand out from the field, create contacts with more prospective customers, and generate additional sales opportunities during the show, this is your opportunity! (Be sure to enter early – qualified entries are accepted first-come, first-served! Just click on the ENTRY FORM button!)


  • One promotional video spot (up to 60 sec.) via Facebook Live and housed on IAEE TV
  • Pre-show promotion on the Expo! Expo! website; star badge next to exhibitor name in the online exhibitor list
  • Promotion during show through mobile app (alerts show up on all phones with app)
  • Onsite signage (show floor signage and sign displayed in your booth)
  • Your own walk-in/walk-out ad to be played on the big screen during the Opening General Session (includes exhibitor logo with booth number advertising you as an exhibitor participant in the game)
  • ibeacon booth traffic data report

Attendee Incentive:

Attendees navigating the PATH will not only make key contacts for groundbreaking event resources but will also, for each exhibitor ‘target’ they hit, receive an entry (max of 12) into the Expo! Expo! Grand Prize drawing. Attendees playing the game must ask specifically about each participating exhibitor’s products and will then be provided with codes to unlock the entry badges. Drawing will be held at Expociety, the annual Closing Event, on Thursday afternoon.

The Grand Prize

5-night stay at The Diplomat Beach Resort (Curio Collection by Hilton) in Hollywood, Florida and two round-trip tickets on Delta Airlines.

Second and third place winners will each receive Amazon gift cards, valued at $250 and $100.

Cost to Participate:

  • $1,750 per exhibitor participant
  • No cost to attendees to explore the PATH

Important Deadlines:

  • 15 September 2017 - exhibitor's digital image/artwork for mobile app badge and General Session ad must be received by IAEE
  • Upon Approval - full payment must be submitted in order to secure entry

Questions? Contact Dana Murrell at IAEE / 972.687.9206


Expo! Expo! Trade Show Hours
Henry B Gonzalez Convention Center

Tue, 28 November 2:30 pm - 5:00 pm
Wed, 29 November 12:00 pm - 4:00 pm