The Center for Exhibition Industry Research (CEIR) provides industry-leading, objective research on the exhibitions and events industry. CEIR houses the world's largest collection of primary, exhibition-related research studies. CEIR will have three education sessions, a raffle for the Expo! Expo! VIP Experience and a silent auction.


Education Sessions

CEIR Session & Luncheon

11 December | 11:30 AM - 12:45 PM (1130-1245) 


  • Janet Sperstad, CMP, Program Director, Meeting and Event Management, Madison College
  • Dave Lutz, CMP, Managing Director, Velvet Chainsaw Consulting
  • Josh Packard, PhD, CEO, The Packard Group

Trusted Marketplaces of the Future

The way 21st century consumers and businesses buy products and services is evolving at breakneck speed. Concurrently, we are experiencing a rapid rate of social disruption that is having a profound impact on trust. The physical environments we create as show organizers and event professionals also have a profound effect on attendees’ thoughts, attitudes, behaviors, and emotions. CEIR’s “Attendee ROI Playbook” series reveals that face-to-face engagement delivers high value in trust challenged times. CEIR research also identifies that face-to-face engagement, with people and product, and existing relationships are filters that help business professionals determine which information is credible and what can be relied on for business information and purchasing decision needs and in fact, 66% of attendees place importance on attending events that inspire/motivate/recharge them Maximizing attendees’ brain power while supercharging their neurochemicals to create insights, make decisions and driver deeper meaningful experiences is also essential. 

Join a panel of experts from academia, neuroscience, and the exhibition industry as they discuss opportunities and obstacles for making our trade shows the most trusted marketplace for the future.

Note: Prequalification required to attend. You must be registered for a full meeting Expo! Expo! pass. Email Marsha Flanagan, M.Ed., VP of Learning Experiences, IAEE to see if you qualify for the CEIR Session & Luncheon. 

CEIR Session

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CEIR DECODED for Young Professionals and Middle Management

13 December | 10:00 AM - 10:45 AM (1000-1045) 

Presenters: Cathy Breden, CMP, CAE, CEO, CEIR and Dan Corcoran, Chief Operating Officer, Corcoran Expositions

Is Your Trade Show Exhibitor Offering Aligned with What Heads of Marketing Want?

13 December | 11:00 AM - 11:45 AM (1100-1145) 

Presenters: Nancy Drapeau, PRC, Senior Research Director, CEIR and Randy Acker, President & COO, EXHIBITOR Media Group

CEIR Raffle: VIP Experience at Expo! Expo!

CEIR Raffle winner

Congratulations to Mike Karsting on wining the VIP Experience at Expo! Expo!. He will receive the following when he arrives in New Orleans for Expo! Expo!.

If you have registered for Expo! Expo!, you have the opportunity to be treated to the VIP Experience. CEIR is selling raffle tickets, where one winner will receive a package worth $2,770. Package includes:

  • $250 restaurant certificate to Arnaud’s
  • $250 credit toward a one-hour reception at the New Orleans Marriott Hotel
  • Airport transfer in a private limousine to the New Orleans Marriott from Louis Armstrong International Airport, with pick-up at the Marriott and back to airport. Must be reserved in advance.
  • 3-night comp suite at the New Orleans Marriott
  • 6 tickets to Humanity Rocks

CEIR VIP Experience

Silent Auction

New this year is the CEIR Silent Auction. The silent auction will be held from Monday, 10 December to Wednesday, 12 December at Expo! Expo! IAEE’s Annual Meeting & Exhibition on the lobby floor next to registration. By bidding on items, you are helping to directly impact the valuable work CEIR does in the areas of research and resource development. Silent auction items include: 

  • trips
  • electronics
  • sports and entertainment
  • restaurants
  • unique experiences
  • beauty/fashion/jewelry
  • industry event registrations or ads
  • and many more.

Bidding closes at 3:00 PM CT on Wednesday, 12 December. View the list of over 100 items here and start bidding. If you have any questions, contact Melissa Diehl, Project Assistant, CEIR.

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