MATSO

Major American Trade Show Organizer

IAEE has created new and exciting programming just for large show organizers, those who produce a show with 200,000 NSF or more. Each year, we strive to bring you new and exciting experiences, education and networking opportunities on and off the show floor. IAEE’s MATSO (Major American Trade Show Organizer) Council and Education Committee have identified education sessions recommended for the large trade organizers. These sessions are timely and represent common interests and challenges facing the MATSO community.

Monday, 10 December

  • Industry Leadership Dinner (Council Members ONLY) | 6:15 PM (1815)

Industry Leadership Dinner

Tuesday, 11 December

  • Strategic Intelligence: Utilizing Data to Enhance the Show Experience | 9:00 AM – 10:00 AM (900 - 1000)
  • Real Talk, Real Data: What We Learned from Running Numbers of 1000 Events | 9:00 AM – 10:00 AM (900 - 1000)
  • Customer Experience (CX): The Emotion Economy and What It Means for Your Events & Brand | 10:15 AM – 11:15 AM (1015 - 1115)
  • CEIR Session | 11:30 AM – 12:45 PM (1130 - 1245) 

CEIR Session

Brought to you by

TAITRA
 

Supported by

SISO
 

Wednesday, 12 December

  • Executive Breakfast | 8:30 AM – 10:30 AM (830 - 1030)

Executive Breakfast

Brought to you by

Synchronicities

 
  • The Art of Questioning: Knowing the Why Behind Your Customer's Needs | 9:30 AM – 10:30 AM (930 - 1030)
  • Transforming Teams: Tips for Improving Collaboration and Building Trust | 9:30 AM – 10:30 AM (930 - 1030)
  • Cocktails and Content - MATSO-Only Reception | 4:30 PM – 6:00 PM (1630 - 1800)
    • Join Dan Hoffend, Jr., President of H2.0 Consulting as we dive into the concept of PURPOSE and how that impacts show design and experiences, especially for association or community driven shows. For complete description of the session, click here.

MATSO Cocktails and Content

Brought to you by

experient

 

Thursday, 13 December

  • Designing a Global Event Portfolio Strategy | 9:00 AM – 9:45 AM (900 - 945)
  • Activate Your Fans: The Comic Con Way | 9:00 AM – 9:45 AM (900 - 945)
  • TechUse Cases | 9:00 AM – 9:45 AM (900 - 945)
  • Sponsorship 2020+: Pushing Peak Performance | 10:00 AM – 10:45 AM (1000 - 1045)
  • Effective Decision Making in a Complex Business World | 10:00 AM – 10:45 AM (1000 - 1045)
  • TechUse Cases | 10:00 AM – 10:45 AM (1000 - 1045)
  • A Roundup of the Newest Digital Technologies to Boost Attendee Acquisition | 11:00 AM – 11:45 AM (1100 - 1145)
  • Exhibitions Industry Safety & Security Update | 11:00 AM – 11:45 AM (1100 - 1145)
  • Is Your Trade Show Exhibitor Offering Aligned With What Heads of Marketing Want? | 11:00 AM – 11:45 AM (1100 - 1145)
  • TechUse Cases | 11:00 AM – 11:45 AM (1100 - 1145)
  • IAEE Annual Networking Luncheon and Awards Presentation | 11:45 AM – 1:00 PM (1145 - 1300)

Annual Networking Luncheon

  • The Future of Attendee Acquisition | 1:00 PM – 1:45 PM (1300 - 1345)
  • Perspective Through a Leader's Lens: The Neuroscience of Experience | 1:00 PM – 1:45 PM (1300 - 1345)
  • Key Geopolitical Trends Likelt to Impact Business | 1:00 PM – 1:45 PM (1300 - 1345)
  • TechUse Cases | 1:00 PM – 1:45 PM (1300 - 1345)
  • Is Your Digital Markeing Strategy in Jeopardy? | 2:00 PM – 2:45 PM (1400 - 1445)
  • Work Rules and Jurisdictions: Why Should You Care? | 2:00 PM – 2:45 PM (1400 - 1445)
  • TechUse Cases | 2:00 PM – 2:45 PM (1400 - 1445)
  • Mine, Yours and Theirs: IP Concerns for Event and Trade Show Organizers | 3:00 PM – 3:45 PM (1500 - 1545)
  • Could Exhibitor Segmentation Be Costing Your Show a Fortune? | 3:00 PM – 3:45 PM (1500 - 1545)
  • TechUse Cases | 3:00 PM – 3:45 PM (1500 - 1545)
     

For any questions regarding IAEE MATSO related initiatives, please email Terri Phillips, CEM or call 972-687-9213.

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