The IAEE Education Team is currently putting together relatable and insightful education for our executives during the 2018 Expo! Expo! in New Orleans. The sessions below require a separate registration and you will need to register for the annual meeting prior to signing up for one of these sessions below. Please be aware that the timing and content of these sessions are subject to change.
Tuesday, 11 December
CEIR Session & Luncheon
11:30 AM – 12:45 PM (1130 - 1245)
Trusted Marketplaces of the Future
The way 21st century consumers and businesses buy products and services is evolving at breakneck speed. Concurrently, we are experiencing a rapid rate of social disruption that is having a profound impact on trust. The physical environments we create as show organizers and event professionals also have a profound effect on attendees’ thoughts, attitudes, behaviors, and emotions. CEIR’s “Attendee ROI Playbook” series reveals that face-to-face engagement delivers high value in trust challenged times. CEIR research also identifies that face-to-face engagement, with people and product, and existing relationships are filters that help business professionals determine which information is credible and what can be relied on for business information and purchasing decision needs and in fact, 66% of attendees place importance on attending events that inspire/motivate/recharge them Maximizing attendees’ brain power while supercharging their neurochemicals to create insights, make decisions and driver deeper meaningful experiences is also essential.
Join a panel of experts from academia, neuroscience, and the exhibition industry as they discuss opportunities and obstacles for making our trade shows the most trusted marketplace for the future.
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To attend this program, you must RSVP and be qualified. To RSVP, or if you have any questions on if you qualify to attend, please contact Marsha Flanagan, M.Ed, Vice President of Learning Experiences
Wednesday, 12 December
8:30 AM – 10:30 AM (830 - 1030)
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To register for the session, you must be registered as a full expo attendee and select the session when provided with the learning choices. If you have any questions, please send an email to Marsha Flanagan, M.Ed., Vice President of Learning Experiences or call 972-687-9218