The Center for Exhibition Industry Research (CEIR) provides industry-leading, objective research on the exhibitions and events industry. CEIR houses the world's largest collection of primary, exhibition-related research studies. CEIR will have two education sessions, a raffle for the Expo! Expo! VIP Experience and a silent auction.


Education Sessions

CEIR Session & Luncheon

3 December | 11:45 AM - 12:45 PM (1145-1245) 

Speaker: Kai Wright, Strategy Advisor, Global Citizen, Recognized Leader, Columbia University Professor
Interview by Jeff Quade, Chief Sales Officer, GES

Session Description:
How do organizations survive and thrive in the digital age? According to Kai D. Wright, author, branding expert and lecturer at Columbia University, the key is not to simply focus on providing marginally better (or less expensive) products and services. His mission is to help people build better brands.

In his new book, “Follow the Feeling: Brand Building in a Noisy World” (Wiley, July 2019), Wright emphasizes how successful branding depends on a deep understanding of consumer psychology, combined with an appreciation for how technology has impacted and re-shaped human behavior. Wright provides a memorable framework – LAVEC – for building a powerful brand that capitalizes on human responses to lexicon, audio cues, visual stimuli, experience and culture, using concrete examples of companies that have leveraged these methods.

The first 75 attendees receive a copy of Kai’s book “Follow the Feeling: Brand Building in a Noisy World”

Note: Prequalification required to attend. You must be registered for a full meeting Expo! Expo! pass. Email Marsha Flanagan, M.Ed., VP of Learning Experiences, IAEE to see if you qualify for the CEIR Session & Luncheon. 

CEIR Session

Brought to you by


Supported by


Finding the Magic Formula for Your Sponsorship Program: Maximizing Revenue and Exhibitor Satisfaction

5 December | 1:30 PM - 2:15 PM (1330-1415) 

Presenters: Bill McGlade, CEM, Senior Director, Emerging Business, a2z by Personify; Ryan Brown, CEM, Vice President of Sales & Event Services, National Trade Productions, Inc,; Nancy Drapeau, PRC, Vice President of Research, CEIR

CEIR Raffle: VIP Experience at Expo! Expo!

CEIR is holding a raffle for a VIP Expo! Expo! Experience, brought to you by Las Vegas Convention & Visitors Authority & MGM Mandalay Bay Resort valued at $3,700, to include:

  • 1 Complimentary Expo! Expo! Full Meeting Registration
  • Complimentary VIP Airport Transfers to/from Mandalay Bay
  • 3 Night Complimentary Suite at Mandalay Bay
  • 6 tickets to Humanity Rocks
  • 4 Lip Smacking Foodie Tours
  • 4 Complimentary Show Tickets – to see a fabulous production show in Las Vegas!

Congratulations to Donna Busse, CEM for winning the VIP Experience! Thank you to all who purchased tickets and supported CEIR research. 

CEIR VIP Experience Winner

Silent Auction

The CEIR Silent Auction is back again! The auction will be held at Expo! Expo! IAEE’s Annual Meeting & Exhibition on the lobby floor next to registration. The silent auction will open Monday, 2 December and ends Wednesday, 4 December at 3:00 PM.Silent auction items include: 

  • trips
  • electronics
  • sports and entertainment
  • restaurants
  • unique experiences
  • beauty/fashion/jewelry
  • industry event registrations or ads
  • and many more.

Start bidding on items now! 

If you have any questions, contact Melissa Diehl, Project Manager, CEIR.

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