STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. We deliver data that is confidential, accurate and actionable, and our comprehensive solutions empower our clients to strategize and compete within their markets.
Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore.
The hotel industry has been the cornerstone of our business from the start. Today, we process, analyze and report on data from more than 63,000 hotels representing 8.6 million rooms in 180 countries. In recent years, we have expanded our reach to advance performance across additional hospitality segments, leveraging our experience as the leader in competitive benchmarking and analytics for the hotel sector. Our vision is to be a trusted advisor and innovator for any global industry that relies on data.
As we continuously make improvements to our existing products as well as create new ones, we are working to shape the future of industries. Our services are constantly evolving, but at the end of the day, it is our people that make the difference. We know that our work goes beyond the numbers. Each and every day, we strive to empower people and their businesses to reach new heights.