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Brew Up Your Event Game…Fuel Your Mind💡
It’s Not Just a Trade Show...It's One Epic Event.
Just as Milwaukee is famed for its rich brewing heritage and vibrant culture, Expo! Expo! infuses that same bold spirit into crafting events that inspire and excel. At Expo! Expo!, we’re all about brewing up creative ideas that heighten your event craft. Chart your path to success as you harness cutting-edge strategies and tools designed to elevate and shake up how events are designed, scaled, and experienced—with educational content tailored to empower event organizers from small organizations to industry giants.
- Tap Into Interactive Learning Zones: Right on the bustling show floor, these experiential learning zones serve up hands-on workshops and sessions that bring education to life. Pour yourself a fresh perspective on integrating dynamic learning and trade show design right into your events. Hear from leading industry professionals and experts to gain new insights, useful tools and more.
- Craft Your Event Edge from an Innovative General Session: Get inspired by a keynote that’s bold, refreshing, and full-bodied with insights you can apply immediately—so you leave ready to pour creativity and confidence into every event you touch.
- Connect Over Focused Conversations: Just like a cozy Milwaukee coffeehouse, these intimate sessions invite you to share real talk with peers—discussing curated challenges, swapping actionable ideas, and savoring success stories that spark your next breakthrough.
Your Next-Level Learning Adventure Starts Here—Right in Milwaukee! Come quench your thirst for innovative ideas, ready to expand your knowledge, and immerse yourself in an event experience designed to propel you—and your shows—to new heights of success.
Let’s collaborate, stir up some ideas, and thrive together!
Expo! Expo! 2026 Content Tracks
AI & Technology: Implementing Practical Use Cases Immediately
Walk away ready to implement AI and technology solutions immediately. You’ll explore real-world applications that increase efficiency, reduce costs, improve productivity, and enhance the attendee experience, along with clear steps for integrating them into your existing workflows. Leave equipped to make confident technology decisions and move quickly from ideas to execution.
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Experience Design: Creating Memorable Journeys
Design experiences that attendees remember and sponsors value. You’ll gain practical frameworks to intentionally shape the attendee journey, reduce friction points, and align design decisions with measurable business goals. Walk away with actionable strategies to elevate planning, enhance safety and sustainability efforts, and create purposeful moments that increase engagement, strengthen sponsor ROI, and drive meaningful event impact.
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Marketing & Engagement: Converting Interest to Action
Learn how to turn awareness into measurable action. Walk away with proven tactics to increase attendee acquisition, strengthen brand positioning, and design engagement campaigns that convert. You’ll gain practical frameworks you can apply immediately to drive growth and deepen customer loyalty.
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Operations, Risk & Show Management: Driving Better Outcomes
Strengthen your operational foundation and future-proof your events. You’ll gain practical tools to manage risk, negotiate stronger contracts, and build resilient workforce strategies. Leave with clear decision-making frameworks to reduce exposure, improve financial performance, and lead operations that deliver consistent, measurable results.
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Sponsorship & Sales Strategies: Unlocking Hidden Revenue Opportunities
Leave with actionable sales strategies that increase sponsorship value and unlock new revenue streams. You’ll gain practical tools to identify untapped opportunities, craft compelling packages that align with sponsor goals, and position offerings based on measurable ROI. Walk away with proven approaches to prospect more strategically, negotiate with confidence, and lead sales teams that consistently adapt to evolving exhibitor needs and drive sustainable revenue growth.
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Sustainability Sanctuary
Build a sustainability strategy that delivers measurable impact. You’ll gain practical tools to design, execute, and evaluate events through environmental and business lenses. The Sanctuary moves beyond ideas into action. In this interactive, multi-zone pavilion, you’ll explore real-world solutions and case studies that equip you to reduce waste, improve efficiency, demonstrate progress to stakeholders, and implement meaningful change immediately.
¿QUIERES ASISTIR Y NECESITAS COMPRAR? ¡TE TENEMOS!
There are several sponsored or discounted programs available whether you are interested in participating as a Hosted Buyer or First Timer. If you need assistance in creating a justification package for your employer, we can assist! IAEE has created detailed sample letters for you to tailor to gain funding for your attendance in one convenient location. With expert advice, pre-conference justification documents and post-conference reporting templates, your manager or supervisor is sure to appreciate the investment made in your training and development as well as to your company’s success. For more information on these items go to the registration page.
Explore the Expo! Expo! Kit de herramientas de justificación to secure approval for attending IAEE’s Annual Meeting and Exhibition.