Get a Sneak Peek into the 2026 Expo! Expo! Presenters
Learn more about the 2026 Expo! Expo! speakers in the mobile app. We look forward to hosting you in Milwaukee!
Experience Design: Creating Memorable Journeys
Design experiences that attendees remember and sponsors value. You’ll gain practical frameworks to intentionally shape the attendee journey, reduce friction points, and align design decisions with measurable business goals. Walk away with actionable strategies to elevate planning, enhance safety and sustainability efforts, and create purposeful moments that increase engagement, strengthen sponsor ROI, and drive meaningful event impact.
Brought you by
Emily Berriochoa
Developing Conferences As Year-Round Learning Ecosystems
Sara Taylor
Designing Events That Drive Connection & Engagement
Christine Cleaver
From Touchpoints To Transformation: Designing Show Floor Journeys That Drive Real Behavior Change
Sara Fellows
Beyond The Wow Factor: Designing Events Attendees Actually Want To Share
Christine Gaudet
Beyond The Badge: Architecting Year-Round Communities Through Intentional Event Design
Kisha James
Developing Conferences As Year-Round
Learning Ecosystems
Ben Moorsom
Engage Or Fade, Navigating The Cognitive Crisis In Expo’s
Andrias White Murdaugh
Developing Conferences As Year-Round Learning Ecosystems
Ted Simon
Activating The Show Floor: A Field-tested Playbook For Engagement, Dwell Time & Exhibitor Value
Angela Strahan
Designing Events That Drive
Connection & Engagement