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Fuel Knowledge…Ignite Change! 
It’s Not Just a Trade Show...It's One Epic Event.
Discover strategies and solutions that redefine how events are created, scaled, and experienced—all tailored to empower show organizers of all sizes.
- Immersive learning zones: Five distinct areas on the show floor bring session education straight into the action, demonstrating how you can incorporate dynamic learning into your events.
- Innovative general session: Be inspired by firsthand examples of how general sessions can connect seamlessly with the exhibit floor, showcasing creative configurations to spark engagement.
- Curated discussions and roundtables: Dive deep into the issues that matter most to you while learning from industry trailblazers who share actionable advice and real-world success stories.
It’s time to redefine your educational odyssey. Come prepared to absorb, expand, and be part of the Show for Shows that will leave you inspired to reach new heights!
CONTENT TRACKS
Captivate, Engage, Elevate: The Ultimate Marketing Playbook
This content is designed to provide attendees with a deep understanding of the latest trends, best leading practices, and cutting-edge strategies for successful marketing in today’s fast-paced business environment. Explore a wide range of topics, from digital marketing and content creation to brand management, attendee acquisition, and customer engagement. Gain practical knowledge for leveraging the latest marketing techniques to drive business growth and success.
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Monetize & Maximize: Sales and Sponsorship Mastery
Content that delivers practical tactics and methods for identifying, building, and enhancing exhibitor and sponsorship opportunities, while recognizing new revenue opportunities and developing your selling skills to meet ongoing customer needs. This track will cover a wide range of topics, from sponsorship activation and sales prospecting to sales team management and measurement.
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Event Excellence: Elevating Design, Operations and Engagement
A comprehensive exploration of the strategic and operational nuances of trade shows and events. Content will consist of actionable takeaways and creative ideas for elevating the planning and execution of exhibitions. Topics may include contracting, safety protocols, sustainability practices, cost-effective methods and experiential design principles that redefine the impact of face-to-face meetings.
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Forward Thinking: Innovations and Insights Shaping the Future
This track is curated to equip participants with forward-thinking perspectives relevant to workforce development, data analysis, and the trends and research that are shaping the future of exhibitions and trade shows. Attendees will gain valuable tools and insights to effectively adapt their events, ensuring they remain ahead of the curve and consistently deliver value to their stakeholders.
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The Power of AI’s Impact on Event Evolution
This track highlights hands-on applications and tips for integrating AI-driven solutions into trade show operations. Discover how to optimize resource allocation, increase productivity, reduce costs, streamline logistical processes and enhance the overall attendee experience. Led by show organizers, these sessions will offer the latest resources and tools as show organizers share real world applications, case studies and examples of how AI technology has been successfully implemented in their organizations or shows using AI applications and/or vendor technologies.
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WANT TO ATTEND AND NEED BUY-IN? WE GOTCHA!
There are several sponsored or discounted programs available whether you are interested in participating as a Hosted Buyer or First Timer. If you need assistance in creating a justification package for your employer, we can assist! IAEE has created detailed sample letters for you to tailor to gain funding for your attendance in one convenient location. With expert advice, pre-conference justification documents and post-conference reporting templates, your manager or supervisor is sure to appreciate the investment made in your training and development as well as for your company’s success. For more information on these items go to the registration page.
