Specialty activations to enrich your time at the show.

Expo! Expo! Derby Race

Monday, 12 December – Thursday, 15 December


This year we invite you to GET IN THE RACE at the SHOW for SHOWS in the heart of Louisville, Kentucky!  IAEE has designed an interactive game experience Powered by partner CAPTELLO.  Join the fun.


  • Find Derby Stop Signs in Booths, Sessions and other areas throughout the Event
  • Scan QR Codes with your Phone Camera
  • Earn points for YOU and your TEAM

Earn 50,000 points or more for a chance to Win Prizes!

TEAM GOAL: All players on the winning team will be in a Grand Prize Drawing!

Prizes will be awarded during Closing General Session.  MUST be present to win.

Powered By

Look for a QR code like this onsite!

Grand Prize Drawing ($25,000+ in Value)

WIN (Valued at $12,000 USD)

Something for you….

  • 2 First class travel certificates from United Airlines valid for travel within the US48, Alaska, Canada, Mexico, The Caribbean and Central America 
  • 3-night Stay Omni Hotels – anywhere in North America 
  • $250 USD Omni Master Bill Credit

Something for your company…

  • Captello gamification prize to implement at your show
    • Up to 10 Waypoints that can be sold to sponsors and used to reward participants for attending self-guided tours, scavenger hunts, or sessions!
    • 1 Customized Global Leaderboard
    • Points Prizes and Rewards Center
    • Captello co-marketing by social media and press release.

PLACE (Valued at $9,000 USD) 

Something for you…

  • Annual subscription to Massage Envy 
  • $500 USD Amazon Gift Card 
  • 50,000 Complimentary Hilton Honors points


Something for your company…

  • Ginger Johnson virtual speaking package
    • ZYX’s of Connecting workshop for your team

SHOW (Valued at $6,000 USD)

Something for you…. 

  • $250 USD Amazon Gift card from EpIQ 
  • 50,000 Complimentary Hilton Honors points 

Something for your company…..

  • 1 year Quantum Circle subscription from EpIQ – prize valued at $6,000 USD 
    • EpIQ provides B2B creative marketing services for community-based marketers that drive revenue and engagement. 

Opening General Session and CEM Class of 2022 Presentation

Wednesday, 14 December | 9:00 AM – 10:15 AM

IAEE’s Expo! Expo! Annual Meeting and Exhibition welcomes 2022 attendees at the Opening General Session and CEM Class of 2022 presentation in Bourbon City USA, Louisville. Headlining the event will be NCAA soccer standout, U.S. Women’s soccer team member, 3-time Gold medalist, professional soccer player, wife and mom, Lauren Holiday.  Despite her success on the field, it has not always been easy off the field. At the early age of three, Holiday had open-heart surgery to correct a heart defect. In September of 2016, shortly after her individual and team dominance on the national and international scale, Holiday was diagnosed with a brain tumor during her pregnancy with her husband and NBA All-Star and Milwaukee Bucks’ player Jrue Holiday. 

With the support of her family, Lauren has made a full recovery and has been fully healthy for many years. Jrue and Lauren have since grown their family, with the latest addition of their son in 2020.  Lauren will share her story, speak to the importance of purpose and resilience. Additionally, attendees will celebrate the CEM Class of 2022 who will cross the stage and be recognized with the industries mark of distinction.

Brought to You by

Featuring Lauren Holiday

NCAA soccer standout, U.S. Women’s Soccer Team Member, 3-time Gold Medalist, Professional Soccer Player, Wife and Mom

Gift of Service:  Let’s Grow Exhibitions and Our Communities Together!

Tuesday, 13 December | 9:00 AM – 5:00 PM | M105

Join GES in their desire to grow exhibitions and our communities by giving back to the Backside Learning Center at Churchill Downs, a nonprofit organization building community and enriching the lives of backside workers and their families. Attendees can stop by to actively contribute by putting together school packets for school-aged children and teens. Whether you do one packet or ten, your contributions will be appreciated. Just pick up the materials provided, stuff a packet and be on your way!

The Backside Learning Center (BLC) is an independent non-profit organization providing support and resources in a safe, welcoming environment for the diverse community of racetrack workers and their families.  With programs centered around educational support for both adults and youth, health and wellness, human services and more, we are committed to serving as a community center and a “home away from home” for the backside community.  Come join and help grow and inspire the backside community by creating school supply packs for the children.


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  • Sunday, 11 December | 12:00 AM – 5:00 PM
  • Monday, 12 December | 9:00 AM – 5:00 PM
  • Tuesday, 13 December | 9:00 AM – 3:00 PM


Let the Derby experts from the Kentucky Derby Museum help you top off your Louisville experience and create your very own personally designed Kentucky Derby hat or fascinator for the Opening Night Reception at Churchill Downs. A range of hat styles for men and women will be available complimentary. We also provide ribbons, bows, flowers, feathers, staff assistance and all the fanfare – you provide the style!

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Closing General Session

Thursday, 15 December | 1:15 PM – 2:30 PM

The Closing General Session marks a day of recognition as we announce the 2022 Tech Startup Competition winner, Humanity Rocks presentation to local charity, The Backside Learning Center, reveal the 2022 IAEE Award Winners LIVE and welcome the 2023 Chairperson of the Board, Dennis Smith.

Visit Dallas will provide an official welcome in anticipation of the 2023 Expo! Expo! Annual Meeting and Exhibition.  Hear from Dallas’ own celebrity Liz Mikel as she tells her story from Dallas to Broadway.

Liz Mikel is a multifaceted artist that has been a staple in the Dallas Arts scene for more than 30 years. Her love of performing, warmth, magnetic presence and dynamic voice has endeared her to audiences worldwide. An accomplished actress and vocalist, Liz has transitioned seamlessly from stage to television, studio recordings, cabaret and feature films. Her recurring role as Corrina Williams on NBC’s Emmy Award Winning Series, Friday Night Lights, tugged the heartstrings of viewers and critics alike. She had audiences laughing in the star-packed, Martin Lawrence blockbuster, Welcome Home Roscoe Jenkins.  She was cast in The Secret Life Of Walter Mitty. Liz is currently portraying John Hancock in the Broadway Revival of the musical 1776.

Ms. Mikel received the 2018 Award For Excellence in Community Service from the Dallas Historical Society for making significant contributions to Dallas’ quality of life. In the Spring of 2019, Dallas Theater Center honored Liz with the Bill and Linda Custard Award and in 2021 she was the recipient of the prestigious, 2021 Fullinwider Award.  The Fullinwider Award is presented to artists with roots in the North Texas community who have gone on to have had significant impact on the local, regional, and national theater communities.

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Featuring Liz Mikel

Broadway Star and Dallas Native

Don’t forget to stay until the end when IAEE announces winners from the Expo! Expo! Derby race. With over $25,000 worth of prizes given away, you don’t want to miss out as you must be present to win.